YOUR BUSINESS NEEDS MARKETING TO SURVIVE

A business is not sustainable without profits. Generating profits is instrumental to the sustainability of your brand. Marketing is one thing that guarantees increased profits for your business. It’s quite important for you to find a marketing strategy and adapt...

ARE CUSTOMERS ALWAYS RIGHT? HERE’S REALITY

The saying “customers are always right” is over time, becoming just another one of those sayings that people do nor implement any longer. This saying capitalizes mainly on giving customers the ultimate customer satisfaction and the fact that customers...

HOW IMPORTANT IS LEGAL KNOWLEDGE IN BUSINESS?

Legal knowledge is essential to protecting your business and staying on the right side of the law. Without it, you could face costly regulatory fines, or even occasion damage to the reputation of your brand. It is quite important to stay informed if you intend...

HOW TO BUILD A LEGALLY SUSTAINABLE BRAND

Building a legally sustainable brand requires careful planning and execution to ensure that your brand does not infringe on the rights of others and that it is protected under the law. Here are some steps you can take to build a legally sustainable brand: • Choose a...

CUSTOMER SATISFACTION

Customer satisfaction should be one of your top priorities as a business that wants to attain global recognition and maintain relevance. One of the most crippling mistakes you can make as business owner is treating clients with disdain. There is a high possibility...